A New Look For The Industry’s Original Lighting Brand

Boost Your Winter Sales With A New Look From the UK’s Original Vehicle Lighting Brand

When selling online or in a retail environment brand recognition is everything. Recognition leads to a level of trust in a brand, and it is this that breaks down many of the obstacles that a customer must overcome in order to make the purchase decision.

When customers recognise a brand they trust easier and leapfrog up the ladder of loyalty. This is why established brands perform so well in digital and physical retail environments. Customers are faced with a sea of choice but they are more likely to opt for a brand that they recognise if it sits at a price that they are prepared to pay.

Without doubt this is exactly why the Lucas brand performs so well for retail businesses.

Established in 1872, the same year that the first petrol engine was patented; Lucas has had a profound impact throughout the history of vehicle lighting. It has been an integral part of our automotive industry, and for decades it supplied original equipment components to almost all vehicles produced in the UK.

Today the Lucas brand is a champion of the aftermarket, offering a significantly lower price than its OE counterparts yet retaining recognition for its OE heritage. In fact a recent poll by the brand’s owners showed Lucas brand recognition was on a level with some of the biggest OE names in the world.

Now with a fresh new image, fitting for such an iconic brand; The Lucas Vision range is set to light up the aftermarket!

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