CHAMPION
THE AFTERMARKET

Trusted vehicle components for the global automotive aftermarket.

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Championing the Aftermarket

At ELTA Automotive, we believe the independent aftermarket should never play second best. Since 1993, we’ve been equipping motor factors and workshops with the products, data, and support they need to compete head-to-head with franchised dealers — and win.

As proud custodians of the iconic Lucas brand, alongside our own VXPRO, VisionPRO, and Pride Classics ranges, we deliver quality you can trust across an extensive portfolio. From bulbs and engine management to braking and ignition, every part is engineered to match or exceed OE standards while protecting your margin and strengthening your reputation.

But we’re more than a distributor. Our team of specialists, backed by decades of experience, are here to help you stock smarter, sell stronger, and fit with confidence.

Through our dedicated ASSIST servicesTechASSIST, StockASSIST, and BrandASSIST — we provide the technical support, stocking strategies, and marketing expertise that turn independents into champions.

In an aftermarket that’s faster, tougher, and more competitive than ever, ELTA is here to make sure you don’t just keep up — you Be the Competition. Together, we’re building a stronger, fairer aftermarket for everyone.

Our ASSIST services aim to support independent businesses, for a better aftermarket.

With access to market-leading application data and dedicated technical support via WhatsApp or phone, we’re here when you need us, whether you’re a factor or a garage.

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TechASSIST Service

Tailored stock pack recommendations designed around your budget, using our market-leading automotive data and industry expertise to guide you toward the most rewarding choices.

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StockASSIST Service

Marketing and brand support for customers, from bespoke and turnkey promotions to own brand development and budget planning, we provide the tools and support to help your business grow.

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